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B. Digital b. short exposure time ability to quickly change message superior color relatively short. Identify the advantages of magazines advertising (Check all that apply.) Which of the following advantages does broadcast television provide to its advertisers? which of the following is an advantage of magazine advertising. 34) Which of the following is an advantage of using magazines as an advertising medium? women) and trade (industry/business type e.g. a. If your products need to be displayed in colour then glossy advertisements in a magazine can be ideal - although they are generally … Creative flexibility. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications. Advertising in a specialist magazine can reach your target market quickly and easily. ! It helps in exploring new … D. Outdoor advertising is the only form of advertising that is not regulated by national legislation. 111) Sales promotion consists of a collection of incentive tools designed to mainly stimulate long-term brand associations of products or services with consumers or the trade. C. the ad is available at the point of … Disadvantages of Outdoor Advertising Don’t let anybody tell you that print is dead. A. Answer to 198. Once an advertisement board is installed at a place, it usually remains there for a fairly longer period. 70) ________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy. 62) Which of the following is an example of a manufacturer promotion? Ability to quickly change message Q Superior Outdoor Advertising: Hoardings, banners, flags, wraps, etc. List of Advantages of Billboard Advertising. The way Wilkes uses this publication demonstrates which of the following advantages of magazines? 50) Advertisements for which of the following products categories would merit a continuous advertising timing pattern the most? In 2018, what advertising medium accounted for the largest percentage of total advertising expenditures? 75) A ________ is a salesforce promotion tool that aims at inducing the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts, or points) going to those who succeed. A Preface to Marketing Management (13th Edition) Edit edition. Advertising through magazines is more effective. C. Thin penetration of most individual magazines. Satisfaction guaranteed! Apart from signing a contract with the owner of the space, other costs include maintenance and repairs. That’s cheaper than some newspaper advertising, phone book advertising, and even radio or TV. Even if you are creating the world’s best product, but if you are not marketing and advertising it in front of the right targeted audience, it is of no use. Find the best study resources around, tagged to your specific courses. 29) Which of the following is a disadvantage of using newspapers as an advertising medium? -Consumer receptivity is higher in magazine advertising compared with broadcasting - Readers can control the rate and duration of their exposure to magazine advertisements Marketing Management with Practice Marketing Access Card (11th Edition) Edit edition. 51) ________ is an advertising timing pattern that calls for advertising during a period, followed by a period with no advertising, followed by a second period of advertising activity. Dr. Gonzalez, Trinity University, Fall 2012. Advantages to magazine advertising include the following: Access to a specific customer base. Services. Group of answer choices. Wide coverage of local markets. A. November 5, 2020 by freelancer. One advantage of magazine advertising is that: A. the ad must conform to post office regulations. 104) The higher the forgetting rate associated with a brand, product category, or message, the lower the warranted level of repetition. Targeted Geographic Audience. C. Outdoor advertising is typically used by national companies like Kraft and IBM. Previous question Next question Get more help from Chegg. To this effect, the medium should offer the marketers a high degree of audience selectivity and high-quality reproduction. The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. If this target audience is known, magazine advertising can provide the best way to reach them. While anyone might subscribe to a local newspaper, only car enthusiasts subscribe to Car and Driver. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. 198. Increased flexibility c. Tax advantages d. Owners have a sense of pride e. Potential buyers are impressed 13. 0 votes. 63) Which of the following is a sales promotion tool that is consumer franchise building in nature? Learn vocabulary, terms, and more with flashcards, games, and other study tools. For example, if you know that your target market reads a particular magazine, you should advertise in that publication. Pictures and paintings enhance the value of outdoor advertisements. To help plan his vacation, O'Hanlon keeps all of the past issues of Skiing magazine he has received so he can consult them as he makes his selection of a ski resort. Which of the following is an advantage of outdoor advertising? D) Centralized control. The company thinks these magazines are very well respected and provide a favorable environment that helps enhance the image of its products. 127) A public is any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives. Expert Answer . D. Long reading life and permanence of publication Magazine advertising can be targeted to specific demographics. A. marketing; 0 Answers. Which of the following advertising media would best serve the advertising purposes of Pepe Homes? Magazines are usually weekly or monthly publications instead of daily. 114) Incessant price reductions, coupons, deals, and premiums can devalue a product in buyers' minds. The advantages and disadvantages associated with the use of magazines as an advertising media vehicle are the same. 66) ________ are certificates that entitle the bearer to a stated saving on the purchase of a specific product. Some of the most creative pieces in advertising are seen outside of the home. The life of the magazine advertisements is longer. Borough of Manhattan Community College, CUNY. Magazines are preserved for a long period of time and are read time and again. 98) Brands in highly-differentiated product classes require heavy advertising to establish a unique image. 10) Which of the following statements is true of the factors that affect an advertising budget? The following list is an introduction to advertising tactics that you could use. 107) The macroscheduling decision calls for allocating advertising expenditures within a short period to obtain maximum impact. These types of advertisements are: Print Advertising: Newspaper, magazines, & brochure advertisements, etc. More bang for your buck. e. The ad can be viewed repeatedly. Magazine advertising is considered to be superior to newspaper advertising because of the following merits: Magazines are read more carefully and at greater leisure. Each magazine has a particular demographic and interest that it serves, so it is often possible to find a … B. A) Better understanding of locations requirements. Problem 81MCQ from Chapter 13: Which of the following is an advantage of using global adver... Get solutions B. Permanence. The biggest advantage of advertising is that it helps the company in creating awareness about the product or service which the company is offering because how will people know what product or service you are selling unless you advertised about it. Audience targeting is one of the main advantages of magazine advertising because certain groups of people are often more likely than others to be interested in a particular good or service. 121) Additional costs beyond the cost of specific promotions include the risk that promotions might decrease long-run brand loyalty. Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. It’s an overlooked advertising medium that’s great for reinforcing messages communicated through other mediums such as television or magazines. 5. C. Prestige. 106) Outdoor advertising is more effective at creating new brand associations than enhancing brand awareness or brand image. Advertising messages are more image-oriented and less price-oriented. The advertising agency handling Moonburst's account decides that to promote Moonburst better, it has to zero in on an advertising medium that would offer immunity from the clutter of other brands, flexibility to alter its advertising message, and fit in with the modest advertising budget. Cost efficient storage and handling b. Home / Uncategorized / which of the following is an advantage of magazine advertising. Which of the following is not an advantage of using private warehouses? Ease of measurement of audience size. a. range of market coverage b. flexibility c. low clutter d. positive consumer attitudes e. interaction of national and local (c; moderate; p. 219) 39. The advertising agency handling Moonburst's account decides that to promote Moonburst better, it has to zero in on an advertising medium that would offer immunity from the clutter of other brands, flexibility to alter its advertising message, and fit in with the modest advertising budget. Important disadvantages of advertising are as follows: While on the one hand, advertising is regarded as the life-blood of modern business; on the other hand, some scholars are of the view that money spent on advertising is a waste. Which of the following advertising practices is apparent in this example? 61) According to consumer-packaged goods companies, which of the following effects is attributed to the heavy use of sales promotion? Start studying Chapter 12: Advantages & disadvantages of magazine & newspaper advertising. 68) ________ are consumer promotion offers to consumers of savings off the regular price of a product, flagged on the label or package. 31) Which of the following is a disadvantage of using television as an advertising medium? 119) Sales promotion tools that typically. 85) ________ is a marketing communications tool that includes a variety of programs to promote or protect a company's image or individual products. 198. There are many advantages to advertising in the newspaper. 105) The rationale behind place advertising is that marketers are better off reaching people where they work, play, and shop. b. Which of the following advertising timing patterns is best suited for running these ads? E) A & B are both advantages of decentralization. Ask your own questions or browse existing Q&A threads. Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. This makes it an affordable marketing option for a business of almost any size. For example, Filmfare is an Indian magazine that puts a large focus on Bollywood. A) high-quality reproduction B) short ad purchase lead time C) high efficiency in circulation D) no ad competition in same medium E) low cost of advertising Magazines offer high visual quality with full color and glossy finish. Magazines are highly targeted so it’s possible to purchase ad space in that particular magazine that will be read by your target audience no matter how specialised it may be. 60) Sales promotion expenditures increased as a percentage of budget expenditure for a number of years, although its growth has recently slowed. A. He is currently working on charting a media plan for a departmental store chain's ads that are targeted at the upcoming Thanksgiving weekend. A. Costs One of the disadvantages of using billboard advertising is the money a company needs to spend from the time the billboard is set up to the time it is taken down. c. It has a longer life span. 116) Loyal brand buyers tend to change their buying patterns as a result of competitive promotions. Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. Ads cannot be adjusted quickly to reflect current market conditions. D. Permanence. Another advantage is the large variety of ad sizes newspaper advertising offers. 14) According to researchers, which of the following is the correct order in which content of print advertisements matter? 43) Which of the following advertising practices involves advertisers paying filmmakers to have their products make cameo appearances in movies and television shows? According to information from Entrepreneur, magazine advertising can start for as little as $500. Answer: C Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. Magazine ads allow you to better reach your target audience. Since magazines tend to have very specific audiences that read them, it is much easier to concentrate on a particular market segment with these publications than with newspapers or other print media. 99) Print advertising (newspapers and magazines) is generally acknowledged as the most powerful advertising medium. 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